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» Express Email Marketing

• What is Express Email Marketing?
• What is an Express Email Marketing survey?
• How do I set up Express Email Marketing?
• Which Express Email Marketing plan is right for me?
• How do I add more emails to my Express Email Marketing plan?
• What System Requirements do I require?
• What Legal Agreement do I need to follow?
• What is permission-based email?
• Do surveys I create or the responses I receive affect my emails/year count?
• How do I create a survey using Express Email Marketing?
• How do my subscribers access a survey I have created?
• Why can't I access Express Email Marketing?
• Is there a limit on the number of surveys I can create using Express Email Marketing?
• How do I upgrade to a new plan?
• How can I downgrade to a different plan?
• What happens if I have more email subscribers than I've paid for?
• What happens if I try to send more emails than my plan allows?
• If I have multiple businesses, do I need more than one copy of Express Email Marketing?
• How safe is my list with Express Email Marketing?
• Does Express Email Marketing help me comply with anti-spam legislation?
• What do I have to do to comply with anti-spam legislation?

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Q: What is Express Email Marketing?
A: Express Email Marketing is an online service that helps you connect with your customers, members and contacts through permission-based email marketing. Express Email Marketing helps you build and maintain a 100% permission-based subscriber list, nurture customer relationships, and grow your business through the scheduled delivery of email newsletters, announcements, promotions, and other targeted email campaigns.

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Q: What is an Express Email Marketing survey?
A: An Express Email Marketing survey is a Web page containing a series of questions that you define. You can invite individuals to participate in a survey in order to generate customer feedback, marketing information, or just as a fun way for people to interact.

The Express Email Marketing program collects and processes the responses to surveys you create and the results are available in the Response Analyzer under Survey Response.

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Q: How do I set up Express Email Marketing?
A: To set up Express Email Marketing:

1. Log in to your Account Manager.
2. Select Express Email Marketing from the Other Stuff menu.
3. Click the Setup New Account link.
4. Select the radio button next to the account you would like to set up on the right side of your screen.
5. Click the Activate Account button.
6. Read through the license agreement and click Accept to proceed through the set up process.
7. You will be presented with a Getting Started screen which will help you through the remaining set up process. If you have any questions during this process please use the Help and Support links on the bottom left of your screen.

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Q: Which Express Email Marketing plan is right for me?
A: Express Email Marketing lets you choose the plan that is right for you and your business. All plans are based on volume, that is, the number of email messages you send each month. You can create as many different campaigns as you like; your plan determines how many email messages can be sent in a given month, whether from a single campaign or several.

Choose from one of these plans:

• Basic: If you are just starting an email marketing program and have a relatively small list of customers, we suggest you start off with the low volume plan that that allows you to send up to 250 emails per year.
• Economy: If your mailing list is larger, or if you plan on sending several campaigns in a given month, you may want to consider our low-medium volume plan that offers 5,000 campaign mailings per year.
• Deluxe: If your mailing list is well established, or you run multiple campaigns simultaneously, the medium volume plan is for you. The plan offers a generous 10,000 mailings.
• Premium: For organizations that expect to send a large volume of campaign mailings, we offer a plan that supports 25,000 mailings per year.

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Q: How do I add more emails to my Express Email Marketing plan?
A: You may find that your Express Email Marketing plan does not include enough emails. You can easily add more emails to your account by purchasing an Email Pack. Email Packs must be associated with one Express Email Marketing account. There is a one-time charge for an Email pack and the additional emails do not expire as long as your Express Email Marketing account is current.

To add more emails to your Express Email Marketing account:

1. Log in to your Account Manager.
2. Select Express Email Marketing from the Other Stuff dropdown menu.
3. Select the Express Email Marketing plan that you wish to add more emails to by clicking the checkbox next to the company name.
4. Click the Add More Emails button.
5. Select the number of Email Packs you wish to add.
6. Click Save Changes.
7. Continue through the checkout process.

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Q: What System Requirements do I require?
A: Express Email Marketing is a Web-based application designed for the Microsoft® Internet Explorer, v6.0 Web browser. The program does, however, support additional Web browsers.

Windows OS

Express Email Marketing is availble for the following Web browsers:

• Internet Explorer 5.5 or later (6.0 recommended)
• Netscape® 7.1 or later (7.2 recommended)
• Mozilla/Firefox™ 1.5
• America Online® 7.0 or later
• MSN® 8.0 or later

Macintosh OS

Express Email Marketing is available for the following Web browsers:

• Mozilla/Firefox™ 1.5
• Netscape® 7.1 or later

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Q: What Legal Agreement do I need to follow?
A: Click Here to view all details of the Legal Agreement.

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Q: What is permission-based Email?
A: Permission-based email simply means that the email is sent to people who want it — in contrast to unsolicited email or spam. This definition is typically expanded to mean that every person that you send an email message to has given their permission, whether direct or implied, for you to do so.

Many people, and certainly email marketers, have varying definitions of what exactly constitutes permission-based email. Express Email Marketing defines permission-based email as meaning that the recipient clearly and specifically granted permission for you to send emails to them. The basic characteristic of direct permission is that the recipient had to, at some point, opt in and join your subscriber list. Express Email Marketing lets you create an opt-in list by allowing you to create and place on the Internet a sign-up form that subscribers can use to join your mailing list.

With Express Email Marketing, you can take the concept of permission-based email one step further by enabling a confirmed opt-in policy for building your subscriber list. Enabling the confirmed opt-in option in Express Email Marketing automatically sends each new subscriber a confirmation email message that they must respond to in order to be included in the subscriber list. This policy guards against the possibility that the new subscriber was added by a third party without their knowledge or permission. The confirmation email message contains a link that the subscriber must click in order to confirm that they do in fact want their email address added to your mailing list.

A confirmed opt-in policy is the strictest method of maintaining a permission-based subscriber list. However, requiring that the new subscriber confirm their desire to join your list adds another step to the process and may result in the loss of a portion of the new subscribers who do not respond to the confirmation email message.

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Q: Do surveys I create or the responses I receive affect my emails/year count?
A: No, your emails per year count for your Express Email Marketing account is not affected in any way by the number of surveys you create or by the number of responses you receive from any or all of your surveys. Your email/year count is only affected by the email campaigns that you create and send out.

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Q: How do I create a survey using Express Email Marketing?
A: To create a survey:

1. Click Survey Builder, and then click Create Survey.
2. On the “Compose Survey - Start from a new (blank) or existing survey page,” select whether to create a blank survey or to create a new survey based on a previously designed one, then click Next.
3. Enter a name and title for the survey (this is required), then click Next.
4. On the “Compose a survey - Add questions to the survey page,” add questions and permitted responses to include in the survey.
5. Click OK.
6. Click Publish Survey to publish (open) the survey and create a survey link.

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Q: How do my subscribers access a survey I have created?
A: When you create a survey using Express Email Marketing, the program creates a link or button that you place on your Web site, in a campaign mailing, or on any Web page. Anyone who clicks the link is taken to the survey. You can choose from two link options or design your own link if you wish.

To add a survey link to your Web site:

1. After you have created your survey, click Publish Survey.
2. Select a survey to publish.
3. # Choose a link style and click Select Code, then copy the selected code (CTRL+C).
4. Using your HTML editor, paste (CTRL+V) the selected code into the Web page that you want to display the survey link.
5. Upload the edited Web page to your Web server.
6. Select the link option you would like to use.
   - Option 1 - Link creates a text hyperlink as shown in the example. People click the hyperlink text to go to the sign-up form.
   - Option 2 - Button creates a button that you can place on your Web page or any other Web site page. People click the linked button to go to the survey.

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Q: Why can't I access Express Email Marketing?
A: You may not be able to access the application because your security settings are set to High. To access the application, you can either change the security level to Medium or add the application's URL to your Trusted Sites list.

To Add Express Email Marketing to Your Trusted Sites:

1. In Internet Explorer, from the Tools menu, click Internet Options.
2. Click Security.
3. Click Trusted Sites.
4. In the Security level for this zone box, check your security level. You may need to do one of the following:
   - If it is set to High, use the slider to change it to a Medium or lower security level.
   - If it is set to Custom, click Default Level, and then use the slider to change it to a Medium or lower security level.
5. Click the Sites button.
6. Clear the Require server verification check box.
7. In the Add this Web site to the zone field, type http://app.quicksizzle.com
8. Click OK.
9. On the Internet Options window, click OK.

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Q: Is there a limit on the number of surveys I can create using Express Email Marketing?
A: No, there is no limit to the number of surveys you can create using Express Email Marketing. Feel free to create as many surveys as you would like to suit your needs.

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Q: How do I upgrade to a new plan?
A: Upgrading is quick and easy. If you find that you are outgrowing your plan and need to support a higher volume of mailings, you can change your plan to support a larger volume by logging on to your Account Manager and going to the Express Email Marketing management page. There, you can upgrade or downgrade your plan according to your business needs.

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Q: How can I downgrade to a different plan?
A: You can change your plan to support a smaller volume by logging on to your Account Manager and going to the Express Email Marketing management page. There, you can downgrade your plan according to your business needs.

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Q: What happens if I have more email subscribers than I've paid for?
A: With Express Email Marketing, you are paying for the number of emails sent, not the number of members (subscribers) of your mailing list. Your mailing list can contain an unlimited number of subscribers.

Express Email Marketing lets you organize your mailing list so you can selectively target campaigns to specific groups within your subscriber list according to interest categories and demographic information. Using the Express Email Marketing subscriber management features, you can send a campaign to all or a select group of your subscribers.

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Q: What happens if I try to send more emails than my plan allows?
A: Express Email Marketing provides you an estimate of the total number of mailings that will be generated by each campaign you create. Based on this estimate, you can upgrade your plan before the scheduling the campaign for delivery.

If you have identified more recipients than is supported by your plan, Express Email Marketing will give you the opportunity to upgrade your plan before sending the campaign. No matter what, Express Email Marketing will send the campaign to as many subscribers as is permitted by your plan. Subscribers over your plan quota will not receive the campaign.

Optionally, you may choose to add an Additional Email Pack to your Express Email Marketing account. Email packs are available in increments of 25,000 and must be associated with one Express Email Marketing account. There is a one-time charge for an Email pack and the additional emails do not expire as long as your Express Email Marketing account is current.

Log in to your Account Manager to add more emails to your Express Email Marketing account.

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Q: If I have multiple businesses, do I need more than one copy of Express Email Marketing?
A: Yes. Express Email Marketing is designed to help you manage subscriber and campaign activity based on a single business or organization.

The difficulties of managing permission-based email marketing activities for different businesses using a single copy of Express Email Marketing include questions of maintaining a truly permission-based subscriber list among multiple companies and complying with anti-spam laws that require a clearly identified source of the email.

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Q: How safe is my list with Express Email Marketing?
A: Express Email Marketing operates in a highly secure environment with fully redundant backup and disaster recovery systems.

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Q: Does Express Email Marketing help me comply with anti-spam legislation?
A: Express Email Marketing is designed to aid you in complying with the new federal anti-spam legislation, however, compliance is your responsibility. Only you can fully protect yourself by ensuring your marketing practices don't violate this important legislation.

Express Email Marketing helps aid compliance by:

• adding company name and address information to each campaign,
• providing Unsubscribe (opt-out mechanism) and Report Spam Abuse links in each campaign mailing,
• prohibiting misleading header information,
• clearly identifying and validating the From Address and source of the email, the subscriber and date of subscription, and
• automatically removing subscribers upon request.

In addition to supporting anti-spam legislation, Express Email Marketing also provides a spam analysis tool that looks for words or phrases in your campaign that may be considered as spam by some spam filtering products and email systems.

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Q: What do I have to do to comply with anti-spam legislation?
A: The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (Can-Spam Act) went into effect January 1, 2004 and is the primary legislation governing spam. Click for more information about the Can-Spam Act of 2003.

We suggest you read the full text of this important legislation and obtain more information from electronic marketing organizations before engaging in email marketing.

In general, your responsibilities include:

• avoid providing false, misleading, or deceptive Subject lines in your campaigns,
• do not provide a false or fraudulent company name, Reply-To address, or physical address, and
• ensure that all members of your subscriber list have given you direct or conspicuous consent to include them in your subscriber list.

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